Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. What is this mystical force that can change the planet? Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. Koepka: Zero? The minute-long spot includes a. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . ), the execution of this ad just doesnt work. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Voice Over Fox, Megan Thee Stallion . When her physician comes in and tells her everything is OK, Blige is palpably relieved. And do it in eight days. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. 1 min read. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Chevrolet. When I see a problem, Parton says, Im going to fix it. More from Ad Age: See how Budweiser is bringing Clydesdales back to the Super Bowl. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Actor. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . Subscribe to Ad Age now for the latest industry news and analysis. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Seth Rogen and Paul Rudd star in the chip company's commercial. Cue a voice-over, raising our hopes for some sort of explanation. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Carvana is not one of those brands. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. Will encouraging more consumerism by buying more Hellmanns save the planet? Were not sure what Skechers was smoking when it came up with this ad. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Yeah, 2022 LeBron says. 1 hour 13 min ago, By )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. You may unsubscribe at any time. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. This was an advert by the Doritos where they were advertising how their chips are flaming hot. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. New fun. (Oy vey.). Whoever you are.. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. Overall, there were 64 ads in the competition's national lineup. Doritos Dogs - Super Bowl 2016 Commercial. But, hey, its still boring. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Nick Jonas crashes the party. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. This spot is too slapstick and the execution too juvenilemaybe its aimed at game-watching kids rather than their parents? Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. in the same situation. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. A financially savvy baby. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Booking.nah. Barbie. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Have questions about this ad or our catalog? Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. Either its in-your-face artiness/edginess works for you, or it doesnt. 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